Semester 2

This module provides an overview of the underlying principles of accounting and finance as they apply to a general manager. 

It introduces students to the preparation and interpretation of the main financial statements and explains how the information contained in such statements is used in decision making. 

The module also analyses management accounting techniques and examines their use in management decision making.  The final part of the module examines how financial markets interact with real markets.


This core module covers the major dimensions of marketing management, including marketing research, marketing strategy, marketing communications and operational management, and how they interrelate.

The module culminates in bringing all the marketing dimensions together with a view to implementing them in a real business environment.This will support students' learning of theoretical knowledge and practical skills to help them succeed in the modern business environment.




The Management Learning and Research module anticipates that responsible management learning for dynamic and complex environments involves the whole person in taking professional and personal responsibility for making and implementing justifiable decisions. By adopting a learning-centred approach, students are introduced to the choices and judgements that have to be made in crafting, executing and evaluating research which provides the essential link between theory and business practice. The module is intended to prepare students to critically read and evaluate research within their chosen field of study and then to design a research proposal for their business research project.

Research