- Teacher: Niresh Eliatamby
- Teacher: Niresh Eliatamby
- Teacher: Preethi Gunarathne
- Teacher: Ahamed Hazeer
This module looks at the relationship between the creative industries, events and cultural policies. It critically discusses notions of the creative class, the creative city and the experience economy which have been used to inform and support strategies in cultural and creative industries policies. It further investigates the role the creative industries play in urban as well as rural areas and it also explores ways in which cities have reinvented themselves as centres of leisure and culture consumption using major cultural infrastructure investment, events and festivals.
This module requires students to complete a substantial piece of independent research on a topic of their choice, centred round an area of interest within the context of their discipline. It offers students the opportunity to pursue a deeper understanding in the topical area of their choice. In this module students are assessed by two pieces of coursework, dissertation proposal and the dissertation itself. A small scale of primary research, be it quantitative or qualitative in nature, is required.
The module is closely aligned with the responsible tourism and ethical management agenda and reflects current debates in relation to how to utilise tourism as a tool for sustainable development, justice and social reconciliation. It takes the lessons learned from the developed countries and through the approach of critical theory, being aware of dominant 'western oriented' approaches, assesses the possibilities of applying them to destinations in the developing world.
'Destination Management and Marketing' will guide you through principles of tourism destinations management, marketing and planning - an increasingly vital tourism management skill that enables destinations to anticipate needs of all stakeholders (tourists, local residents, private and public sector companies, etc.) more successfully and compete for visitors in today's global marketplace. The module will enable students to draw on the expertise from Tourism Management Institute.
This 30-credit module gives a well-balanced coverage of the Travel, Communications and Business Strategy subject areas. It considers the application of communications theory to the travel sector with particular reference to the development of global markets and the significance of information and communications technology in the distribution and marketing of travel products. Theories and models that guide the development of business strategy for the travel sector are also explored critically with reference to current issues and case studies. Students will apply principles to practice through 'live' examples, for example the Communications Mix of travel providers and strategies of start-up airlines entering scheduled routes.