This unit focuses on how organisations undertake strategic planning and its importance

in a fast changing, turbulent marketplace. Learners will understand why it is

important to develop a strategic vision and mission, establish objectives and decide

on a strategy. Strategy and strategic plans map out where the organisation is

headed, its short- and long-range performance targets, and the competitive moves

and internal action required to achieve targeted business results. Learners will

understand that a well-constructed strategic plan is essential for organisations to

cope with industry and competitive conditions.